Who
Executive Arts, Inc.
What
This single CD captures a very successful, whirlwind sales campaign project.
When
July 2003.
Where
Fulltime employee of EAI.
How
This CD-ROM presents a well-orchestrated, wholly branded sales campaign that included sales materials such as posters, booklets, another CD-ROM, a registration website, flipbooks and other tchotchke. This CD was sent to many existing and potential new clients for EAI.
Tools
Usability, ActionScript
Roles
Usability Consultant
Flash Developer
Modes
Develop all HTML, CSS and JavaScript.
Monitor and report all user activity.
Bites
Showcases all campaign materials in 1 CD-ROM.
Keyboard navigation.
Result
EAI gained a valuable marketing tool to add to its arsenal.
Growth
I created a navigation system that did not require the user to use a mouse. Fast, very fast.