Who Interface Flooring.
What A whole lot can fit on CD-ROM, including four product lines.
When March 2003.
Where Fulltime employee of EAI.
How This CD for Interface Flooring helped jump start a successful sales campaign. Easy, yet sophisticated, this disk allowed salesman, end users, designers and re-sellers to see how four carpet lines could be placed in 5 types of markets. Each line had 16 colors to choose from, so the CD had to manage over 650 photographs without burdening the user.
Tools IA, Usability, ActionScript
Roles Information Architect
Usability Consultant
Flash Developer
Modes Architect the CD organization.

Collaborate with graphic designer and account managers.

Develop all ActionScript.

Draft all sitemaps and wireframes.

Plan, manage and implement the generation, assimilation and production of over 600 images.
Bites Manages over 600 images and assets.

Synchronized with client's e-commerce site.

Multiple, random, user-triggered animations.

3D PNG overlays.

Salesforce was begging for it after the demo.
Result A salesman said it all: "Give me that CD, and I'll generate a million bucks."
Growth New Flash techniques for interaction and process control that have since been used in other pieces.
Click to view the project.

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