Who TIAA-CREF.
What Pure and simple, this site artfully re-purposes a printed annual report for the web.
When June 2004.
Where Fulltime employee of EAI.
How A first for this client, the online annual report is not a single PDF or a copy of the printed version. Instead it is a simple yet powerful online communication tool: the user has the ability to adjust the size of the piece, printing re-formats automatically, there are multiple PDFs and the financial tables are presented in HTML tables that allow row highlighting for easier viewing.
Tools IA, Usability, CSS, HTML, JavaScript
Roles Information Architect
Usability Consultant
HTML Developer
Modes Re-architect the printed information for online presentation.

Collaborate with graphic designer and account managers.

Draft all sitemaps and wireframes.

Develop all HTML, CSS and JavaScript.
Bites Text size adjuster.

Fluid design, including text size adjustment through the browser.

Financials table highlighter.

Automatically prints well.

Aggressive image preloader.
Result The client has a simple, fast, effective annual report site.
Growth New stylesheet techniques for managing the size of viewable objects.
Click to view the project.

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